Purchases per million, to buy the amount of both provinces and cities leader starts second
At the end of this year 3, the city has sold “
Bringing home appliances “Products more than 200,000 units, each of 10,000 households purchases, purchase amounts are ranked second start”
Home Appliances Countryside “project in 9 provinces and cities first. Yesterday (April 7), city” home appliances to the countryside, “Leading Group Office (appliances Office) published the latest statistics. Statistics show that with” appliances to the countryside “project in depth, the city’s enthusiasm for farmers to purchase household appliances are being constantly stimulated.
Cash subsidies to nearly half of sales
Internet based product registration countryside statistics, as of March 31, the city’s “home appliances to the countryside” products sales reached 105,700 units, sales amounted to 174 million yuan, the amount of sales and marketing were ranked second start “appliances to the countryside” project nine provinces in the third, fourth, and in every million households purchase volume, purchase price, the Chongqing are listed first.
“Start from the end of last year’s 12 ‘appliances to the countryside’ project has been in Chongqing ‘appliances to the countryside’ sales showing a blowout on the state. If the count does not register part of the city ‘appliances to the countryside’ construction product sales at least breaking through the 20 million units, the amount of sales exceeding 4 million. “city office staff Liao Hongjun said appliance.
Product sales surge in rural areas, subsidies for the purchase of selected products to apply for home appliances work in full swing.
According to statistics, as of 3 at the end, the city has accumulated 6.5 million products to rural areas reported receiving subsidies, of which more than 3 million product subsidies have been fulfilled, the amount of 6.7778 million yuan cash subsidies, subsidies accounted for 46.8% of the proportion reporting ; while the remaining more than 30,000 units of subsidized products to rural areas, is expected to be issued within this month.
Urgent need to break the uneven regional sales
Surge in total sales, while sales to rural areas is still worth noting that the situation is not balanced.
On March 16 to 31 in two weeks time, the City Office appliances in 40 districts and counties of the city, “home appliances to the countryside” products sales were compared, the results showed that: Wanzhou, Jiang Jin, Kai County, Fuling, Hechuan half sales were more than 1,000 units, representing total sales during the period the city 27%; and Beibei, the city population, Pine Valley, Jiangbei, South Bank, large ferries and other six counties combined sales volume of less than half a thousand units , accounting for only 3.4% of the city’s total sales.
“The main reason for this situation are: Beibei, Jiangbei, South Bank, convenient shopping Dadukou four areas, the agricultural population is relatively low; the city population, Wansheng two more remote location, relatively weak consumption capacity . “Liao Hongjun think.
Order to enhance the farmers for their enthusiasm, breaking sales imbalances, in accordance with the requirements of the Ministry of Commerce, the city has formally relax the rural areas the number of product purchase limits for each type of product each household had the purchase of a station into the two sets of while sales of computer products has been officially included in the scope of subsidies. In addition, the Ministry of Commerce, Ministry of Finance is also working to improve “appliances to the countryside” products, the standard price ceiling, which
TV The price ceiling rose to 3,500 yuan from 2,000 yuan. “This will enable more high-end appliances to enter the rural market, the farmers will have more choice.” Liao Hongjun said.
Extended Reading “>>>
Pushing “appliances to the countryside,” the city will build 10 model counties
Chongqing strive to become the “home appliances to the countryside” model city, building in the city, “home appliances to the countryside”, “10 Facing” project. That the city built 10 “home appliances to the countryside” model counties, 10 model enterprises, 100 model villages and towns, 1,000 model villages.
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